Is this a big company or small? Is it a public company, private or family-owned business?
LIGHT+DARK are a small privately owned creative agency, run by two mates in Melbourne.
How long have you been in business?
Light+Dark has officially been in business for nearly 2 years, but prior to that we worked on freelance work and in another company together which strengthened our communication and ability to work alongside one another and with our clients.
Who’s at the helm?
LIGHT+DARK are two passionate designers Eddy Sara and Sarah Cowan.
Director and founding partner Eddy Sara has over 10 years experience in design and arts. Eddy has worked with a broad range of clients, spanning from boutique wine makers, business start-ups, not-for-profits and advertising firms. Eddy draws inspiration from his experiences through life and through his world in art and illustration. He see’s every new project as an opportunity to raise the bar to create enduring brands and enjoys crafting powerful yet playful images that will stand the test of time.
Director and founding partner Sarah Cowan has five years of design experience under her belt. A creative from top to toe, Sarah joined the world of design in 2012 after dabbling in print advertising, photography and freelance design work for friends and family throughout Aust and NZ. The calling to build on her career in graphic design was embraced when she moved to Melbourne in 2013 from country NSW. The move brought many more opportunities in the design industry which lead to Sarah joining forces with her friend and colleague Eddy, to start their own design agency. Sarah’s design style shows off her love for clean, crisp aesthetics in branding and print design. She loves to create contemporary, minimal, practical logos that stand out from the crowd.
Where are you based?
LIGHT+DARK are currently based in Bayswater VIC, working out of a studio space that was transformed by themselves from a dingy run down factory office to a creative, light-filled office space and lounge area where they can hone their creative ideas and concepts into fully developed brands, illustrations and artworks. The studio allows them to also run their giclee printing service, and the space at the back of their studio has been transformed into an area that is perfect for experimenting and making a mess with different media and techniques?
What makes your company special?
LIGHT+DARK are unique and offer more than your average agency. We are true creatives, practising traditional artists and digital illustrators. We have a keen interest in this area which led us to bringing in the giclee printer. This adds a whole new asset to our business.
We create illustrations from a branding perspective. Having a designer’s mindset when creating these illustration pieces means that the end result will continue your brand’s story, sitting comfortably your suite of brand communications and identifying with your specific audience.
Where did the name LIGHT+DARK come from?
The name came from a creative brain storming session when we worked out that we would like to start our business. Think of it as a kind of ying and yang design, our original logo concepts were built from this and then simplified down to what you see today.
LIGHT+DARK are essentially Eddy + Sarah. Our designs and thought processes compliment each others. We are both able to see the different aspects of an idea or a concept and in turn are able to develop these ideas in to a complete brand, making sure all possible outcomes are explored.
What are your core values?
Our goal through our business is to create a clear vision of the clients brand, bringing the whole brand to life. To provide our honest and sound advice and to work with the client on all levels. We aim to deliver a valuable service that builds our clients’ business or concept beyond expectation.
We work with a wide range of clients and align ourselves to working with people and companies that we admire and respect.
Why should I work with LIGHT+DARK and not with your competitor?
We are fun and inviting! We are easy to contact and communicate with when developing your brand or idea. We love design, love business and love being creative and bringing ideas to life!
“Light and Dark are a great agency who have done a range of work for me in my role at Jesuit Social Services. Always fast, creative, well priced and easy to work with. Highly recommended!”
- Andrew Yule, General Manager, Advocacy & Strategic Communications
“The team at Light+Dark Creative Agency plays a critical role in the day to day business of our Club. Their ability to comprehend our needs and resolve communication challenges instills trust, and their expertise in helping us to develop a Brand and effective communication strategies is highly valued. Young team. Young brand. Young ideas. Fresh ideas. Highly recommended!”
-Barbara Muhlethaler, Marketing Consultant
“We have worked with Sarah and Eddy for the past 4 years. Amazing people: reliable, passionate, creative and skilled. We keep coming back to them for our designs as they always deliver. A++++++”
-Mauricio Ruiz Cantu, Oenologist