Augmented Reality

The perfect marriage between traditional print and digital technology.

It’s pretty safe to say that if your beer label started to come to life you might think that there is a magician in the room or that you’ve maybe had one too many!

With a phone in the hands of all of your customers, this is now a possibility with augmented reality. Once your audience has downloaded your branded app they then only need to hold their phone up in front of your piece of printed material and watch as it comes to life. Not only can you create an entertaining and immersive experience with your print collateral, you can now have buttons embedded on the artwork, and measure the engagement with the experience.

We have found that this technology is best used in terms of an overall strategy of brand engagement.


Want to talk augmented reality with us? Call 0402 727 104 or email info@lightanddark.com.au now!

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