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Brand Identity Development

The face of a business is as important as the product or service that they provide.

We help businesses to clearly define their core values, personality traits, and the things that drive them forward. We then investigate the industry marketplace and the competition that they are up against.

We follow a simple yet effective process that begins by defining the business and ends in a clear and concise interpretation of these definitions. Essentially the way it looks and feels, accurately represents the business, everything it provides and what it aspires to be.

Whether its a brand new brand identity or refreshing an old one, we have the ability to help our clients create a strong, stable identity which in turn means a strong and stable business.

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Want to talk brand identity with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Re-branding

A re-branding exercise can be a relatively cheap process which in turn can rejuvenate and revitalise a business for both customers and employees.

We like to work closely with companies undergoing re-brands, and make sure that we understand exactly what it is they want to achieve from their re-brand.

Whether a business requires small changes to their position in the marketplace, wording, logos and design, or wants to refresh a tired brand identity, we have the expertise and perspective to not only make the re-branding process inspiring and energising for staff, but also inviting and exciting for customers.

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Want to talk re-branding with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Brand Guidelines

Brand Guidelines are a critical part of a brand’s rollout and implementation.

In brief, brand guidelines are the foundation of a successful brand. They ensure that consistency is maintained across the board by keeping a brand ‘on-brand’ whenever it is put into action. This means that directors, staff and customers all know what the brand is and how it should look.

Brand guidelines are the road map for the writers, designers and marketers charged with navigating and communicating the brand.

As a brand guidelines agency, our job is to boil down and distill the complexity of brand messaging, positioning and vision for businesses. We then help create a definitive document that communicates the “nitty gritty” of the brand so that it stays on the right track no matter who is driving it forward.

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Want to talk brand guidelines with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Brand Management

Good brand management in a nutshell is about keeping a consistent look and feel in everything you do.

Consistency of brand assets is hugely important to the performance of a business. It means that a brand, wherever it is, reflects the same essential personality traits and message to consumers and staff alike.

We provide brand management plans to businesses to help make sure their staff, partners and associated media outlets use only authorised brand assets and maintain brand continuity across the board.

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Want to talk brand management with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Environment Branding

The key to a long and lasting connection between your audience and your brand is environment branding.

This means branding the physical space in order to give clients or staff an overall immersive experience.

So whether you want to create an impact through visuals, sounds, smells, music, whatever, we can help you create unique real-life, real-time experiences.

Wherever the action unfolds – in retail outlets, corporate events, in public spaces, hotels or restaurants – environment branding can be an extremely powerful tool, offering stimulating, often multi-sensory, lasting brand experiences that consumers will talk about long after they have left the store.

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Want to talk environment branding with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Event Branding/Design

The marketplace is full of other brands just like yours competing for attention and only the most striking will rise above the rest.

Every day our senses are overloaded with advertising and communication, most of which we choose to ignore. Events are a great way to cut-through in a dynamic, targeted and tangible way.

We provide event branding services that start with your brand values, then tailor any visual displays and theming to your target audience. We also know that much of the anticipation and excitement – the all critical noise – is generated well in advance of the event and builds to peak at the event itself.

We use all kinds of unconventional means from street art to temporary websites to flash mobs or hand-crafted items, we have the insight and lateral thinking to deliver the right amount of awareness at the right times for any event.

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Want to talk event branding with us? Call (03) 9729 5555 or email info@lightanddark.com.au now!

Internal Branding

Dictating to staff and contractors about branding is the wrong approach to getting them to say the right things at the right times. Internal branding is the right way.

Relationships develop quickly between a potential client and your company representative. Whether that relationship develops in the right way depends on how invested your representative is in your brand. So it only follows that your employees are your most valuable brand assets.

Internal branding is a process which helps to create a bond between these valued staff and clients – on all levels of your business – by making them feel part of a movement not just one of many employees.

This applies to internal presentations, stationary, motivational posters, and environmental or event branding. We can generate excitement and get your employees buzzing through clever internal branding and design. This means that they wear the brand with pride and talk about it wherever they go.

From internal presentations, training packs to branding interior spaces and branded stationery, we give companies the tools to create a workforce that is engaged and stimulated and saying all the right things to the customer.

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Want to talk internal branding with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Logo Design

As well as being striking and memorable a logo must first be legible, practical and flexible before it leaves the concept stage. Otherwise it will never reach it’s potential.

Logo design is about distilling and communicating a brand message via a unique design. It is a visual device that performs the task of a calling card for a business, and perhaps reflect the essence of the product or service in its visual language.

Before we start on artwork however we must do a thorough investigation into where the logo will be used, who will see it, and what the company is hoping to project.

As an ambitious and accomplished design house, we appreciate the power of a logo and it’s ability to boost success of a brand, so we go through a rigorous investigative process before we begin the design process.

Because a brand starts with the logo, we know how important it is.

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Want to talk logo design with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Website Design & Development

Flexible, intuitive, responsive and lasting. This is how web design should be.

A website is now an essential part of any marketing strategy. It has almost replaced the business card when building networks. It doesn’t matter which industry we are talking about, there must be a constant online presence or component.

There are many different requirements for a business when it comes to web. It may be that your customers are often on the go and need a mobile solution or that you need high resolution imagery and sleek design for a desktop platform, we have the creative intelligence and technological expertise to help with your online success.

We can help with website design & build, CMS Website Development, ecommerce website development, microsites, digital strategy  development.

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Want to talk web design with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Email Marketing

We see email marketing as one of the most useful and direct lines of communication in the digital world.

It is a privilege to be invited to send a piece of communication directly to someone’s inbox and if used in the right way can have a massive impact for your brand.

We can tailor a strategy incorporating email marketing with creative email design so that your emails don’t just get read by your audience but also are acted upon.

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Want to talk email marketing with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Social Media Branding/Development

To be successful using social media, the right things need to be said at the right time. They also need to look professional and polished.

Appearances are everything on social media. It’s important to cultivate a profile with character that’s on brand and works hard in the social space. The page needs to be be alive with content and user interaction.

Facebook, Instagram, Pinterest to name a few are no longer on the peripheral of marketing strategy; they are essentials. Each platform have their own pros and cons so it’s important to weigh this up with the aims of your brand.

We can provide advice on which ones will work best and then provide custom made content that is optimised according to the specifications of each social media platform and engineer content strategies to help with audience engagement and create awareness of your latest products, services, promotions or events.

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Want to talk social media with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Print Communications

There is still something special about the look, feel and smell of some good old fashioned printed material.

People are more likely to trust a piece of printed material than digital. Something like a catalogue can be a great supplement for e-commerce where people find something they like in the catalogue and then visit your online platform to order the products or services they want.

Also as a stand alone it is very powerful in the delivery of brand communications for the biggest names in the business.

Digital communications will never be as intimate or tactile as anything on a printed page. It also delivers the message without risk of distractions in the form of pop-ups and click-bait and therefore engages in a more powerful way.

Through design, copywriting and print production management, we can create a powerful, deep and lasting connection with customers.

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Want to talk print communication with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Brochure Design

Brochures used to form a big part of all the junk mail in the letterbox. Now they have the potential to form a powerful and lasting impact on your customer base.

Brochures are one of the most important sales tools a company can produce. Tactile, engaging and easily shared, brochures have survived the digital age, proving their ability to create deep, long-lasting connections and drive sales off the chart.

So investing in creative brochure design isn’t a luxury indulgence anymore, it’s an essential requirement for brands investing in print marketing. Because these days it’s what the customer expects.

Thanks to the evolution of digital printing solutions, that investment isn’t as as costly as it used to be. The old days of minimum print runs in the thousands are over. This means that even small businesses have access to print as a solution.

Using emotive imagery, words that engage, and design that suits the subject matter, we create sales-driving brochures that work hard and produce results.

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Want to talk brochure design with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Annual Report Design

An annual report is a legal requirement but has become an opportunity to tell the public a story, project a vision and inspire confidence across the board.

An annual report is important for both internal and external communications. It can engage and inspire employees and generate noise in the media on any issue that is important to a company.

They are a document of substance and coupled with good design they can be educational, practical and rich with inspiring stories and affirmations.

Using professional layout theory, expert design, copywriting, editing and photography, we are able to create exciting and polished annual reports with impact which represent all the action from the year.

Whether it is through traditional high quality printed means or digital means, we have what it takes to truly represent all the action from the year for your staff, stakeholders and board members.

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Want to talk annual reports with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Business Stationery Design

Ever found yourself admiring a beautiful piece of business stationary for an uncomfortable amount of time? So have we. It’s normal we promise.

Now that we’ve admitted that, let’s talk about what that means for your business. Branded stationary is essential artillery for businesses, forming part of a wider corporate identity armoury. So they mean serious business to us.

The weight and finish of a business card, or the thickness and coating of letter headed paper, for instance, matters to us. And by extension the businesses we work with. And that’s because it is a reflection of the overall well-being of a corporate brand identity.

It is often the first piece of branding that your new clients see. It’s used to break the ice, it is also incredibly important that business stationery communicates the right message and makes the right impression at the right time. It must be a good impression and a lasting one.

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Want to talk stationary with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Direct Mail/Catalogues

When it comes to marketing, direct mail is a highly effective way to reach current and prospective customers.

In fact, consumers have cited direct mail as more effective in influencing purchase decisions than email and tele-marketing plus outdoor, social media and online display advertising.

Whether you want to strengthen your brand or build up your customer base, direct mail could be exactly what your marketing plan needs.

We are specialists in creating direct mail that immediately sticks in the mind, because we see far fewer limits to what we can do with it creatively. We understand the power of putting a personalised piece of communication into the right person’s hand for our clients.

From start to finish, we offer brands the complete direct mail service, helping them communicate with their customers and prospects in the most tactile way possible.

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Want to talk direct mail with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Illustration

The word illustration comes from the latin word illustra’tio, illu’stro meaning enlighten, irradiate. It can do just that when used in the right context.

We are passionate about both traditional and more contemporary forms of illustration. It depends very much on the aim or use of the illustration and what part it might play in the wider project.

For example the vibrant, high impact form of a digital illustration might have more impact and generate more excitement while something like a watercolour painting will have a warmth and relaxing quality for the audience.

Infographics have become a very useful part in the social services and not-for-profit sectors and can mean the difference in attracting donors and government funding. They often have shocking statistics that they are trying to convey to their target audience but it’s not until they are coupled with an appropriate illustration that it really hits home.

A picture is worth a thousand words and we use this to our advantage wherever we can.

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Want to talk illustration with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Packaging

In the right hands good package design can be practical, lift sales, and boost public awareness for the product it holds.

To consumers, good packaging design and production is a reflection of a good brand. Not only does good packaging design help a brand stand out in a crowded retail market and make purchasing decisions that little bit easier for customers, it answers all the questions that might potentially be asked.

We can create all types of branded packaging such as; beer or wine labels, bottle tops, gift bags, boxes, cartons, blister packs, coffee cups and trays, bottles, etc.

The packaging that you use can become an integral part of the promotional material that you put out into the world and a part of your wider message.

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Want to talk packaging with us? Call 0402 727 104 or email info@lightanddark.com.au now!

Book Design

With love, Delia: Letters to an Irish grandmother, written by Delia Bradshaw needed an engaging and relevant cover.

We photographed one of Delia’s most prized family heirlooms and then used the handwritten sign off of Delia’s for the title. She also needed a number of maps to clearly indicate the movements of her grandmother before and after her immigration to Australia.

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Want to talk book design with us? Call (03) 9729 5555 or email info@lightanddark.com.au now!

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