Brand Guidelines

Brand Guidelines are a critical part of a brand’s rollout and implementation.

In brief, brand guidelines are the foundation of a successful brand. They ensure that consistency is maintained across the board by keeping a brand ‘on-brand’ whenever it is put into action. This means that directors, staff and customers all know what the brand is and how it should look.

Brand guidelines are the road map for the writers, designers and marketers charged with navigating and communicating the brand.

As a brand guidelines agency, our job is to boil down and distill the complexity of brand messaging, positioning and vision for businesses. We then help create a definitive document that communicates the “nitty gritty” of the brand so that it stays on the right track no matter who is driving it forward.


Want to talk brand guidelines with us? Call 0402 727 104 or email info@lightanddark.com.au now!

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