The word illustration comes from the latin word illustra’tio, illu’stro meaning enlighten, irradiate. It can do just that when used in the right context.

We are passionate about both traditional and more contemporary forms of illustration. It depends very much on the aim or use of the illustration and what part it might play in the wider project.

For example the vibrant, high impact form of a digital illustration might have more impact and generate more excitement while something like a watercolour painting will have a warmth and relaxing quality for the audience.

Infographics have become a very useful part in the social services and not-for-profit sectors and can mean the difference in attracting donors and government funding. They often have shocking statistics that they are trying to convey to their target audience but it’s not until they are coupled with an appropriate illustration that it really hits home.

A picture is worth a thousand words and we use this to our advantage wherever we can.


Want to talk illustration with us? Call 0402 727 104 or email info@lightanddark.com.au now!

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