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Logo Design

As well as being striking and memorable a logo must first be legible, practical and flexible before it leaves the concept stage. Otherwise it will never reach it’s potential.

Logo design is about distilling and communicating a brand message via a unique design. It is a visual device that performs the task of a calling card for a business, and perhaps reflect the essence of the product or service in its visual language.

Before we start on artwork however we must do a thorough investigation into where the logo will be used, who will see it, and what the company is hoping to project.

As an ambitious and accomplished design house, we appreciate the power of a logo and it’s ability to boost success of a brand, so we go through a rigorous investigative process before we begin the design process.

Because a brand starts with the logo, we know how important it is.

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Want to talk logo design with us? Call 0402 727 104 or email info@lightanddark.com.au now!

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