LIGHT+DARK™ are a Melbourne based brand design agency, specialising in brand development and business identity design. We take as long as is needed to get to know you, intricately understand your business, and what you’re trying to achieve. We then take that knowledge to create a brand concept that reflects your values and purpose.
In creating your visual brand design, our team then strengthens this with end-to-end services. This includes complete re-brands, reworking or modernising your brand, brand design guidelines, business stationery design, packaging and branding for your social media marketing.
We balance innovative design, pushing the boundaries with creative thinking while keeping the end purpose and your original vision at the fore.
We work with you to cultivate your brand identity, taking a collaborative approach to developing the look and feel of your brand.
We follow a proven and effective process that begins by understanding your business and industry, then taking our experience and expertise to create a brand that reflects your values, differentiates you in the marketplace and drives growth.
To your customers your logo is simply a visual cue that relates to a company or product. To you, your logo identity is the face of your business and as such needs to represent your unique brand message.
Strong and successful logo design is a process. A logo should be striking and memorable but also communicate your product or purpose to your target audience. We can work with you to boil down what it is that you do until you are left with a symbol that can help drive your business forward.
A complete business re-brand can help to revitalise and modernise your product or service offering.
Some brands just need some new life breathed into them whereas others require complete redevelopment from the ground up. From small changes to the existing brand or an entire brand refresh, we have the original ideas and design skills to create a unique and customised brand.
Appearances are everything on social media and it's important to cultivate a profile that is on brand and communicates to your audience.
To be successful, your social media platforms require consistent, engaging content. We turn complex information into engaging, easily digestible content that your audience will want to share. We customise content that is created according to the specifications of each social media platform and engineer content strategies to help with audience engagement and create awareness of your latest product, service, promotion or event.
With diverse experience in both traditional and digital forms of illustration, we are passionate about interpreting and bringing your original ideas to life.
The high impact and contrast of a digital sketch can resonate and relate to younger demographics while a watercolour painting might provide a warmer and more relaxing quality for your audience.
Getting the right illustration for your project can be hard. But getting that illustration to a deadline can be even harder. That's where we come in. We pride ourselves on delivering quality work, on time, with impressive results.
Pictures are universally appealing and understood. Infographics are ideal for summarising and communicating important information to your audience in a graphical way. They can play a very functional role in any business or industry.
We provide custom infographics that creatively communicate important information in a simple, easy-to-digest way. Infographics might include creating icon sets aligned with your brand, communicate complex ideas or even help to make data cool again!