Sarah Cowan - Brand Strategist

After several years of building her skills and connecting with like-minded creatives, Sarah launched Light+Dark Creative Agency alongside designer, illustrator, and artist Eddy Sara. Together, they supported small businesses and startups with professional graphic design and branding services.

In 2018, the agency evolved into Light+Dark Creative Studio as Eddy shifted his focus toward illustration and art, while Sarah took on the role of Director. Since then, Sarah has focused on helping passionate entrepreneurs and small business owners create dynamic, strategy-driven brand identities and visual design that stand out in competitive markets.

picture of Sarah sitting down with a notepad and mobile phone, looking to camera

Meet the Founder

At Light+Dark Creative Studio, Sarah believes that effective brand strategy, custom logo design, and cohesive visual branding shouldn’t be reserved for big-budget agencies. She works closely with clients to uncover the heart of their business and translate it into clear, confident branding and marketing solutions that drive long-term growth and increase brand visibility.

What makes us so special?

Brand Strategy Workshop

At Light+Dark Creative Studio, we don’t just work with you — we invest in your business’s success. We build strong relationships through clear, honest communication and proactive collaboration. Unlike typical agencies that leave you waiting, we’re responsive and engaged, delivering personalized branding and design strategies that help small businesses and startups thrive in competitive markets.

3MBS Fine Music - Melbourne
Eastern Palliative Care

Our Clients

Grind & Seal
Jesuit Social Services
Anglicare Victoria
For the Love of Social
Freccia Azzura Sports Club
Copper & Spoon

Real words from real clients.

  • "Light and Dark are a great agency who have done a range of work for me in my role at Jesuit Social Services. Always fast, creative, well priced and easy to work with. Highly recommended!"

    Andrew Yule - Jesuit Social Services | Melbourne

  • “The ClearWater team have worked with Sarah throughout the rebrand of our business. She has been extremely patient and helpful with our requests and constant changes. Sarah is very efficient and kept us informed throughout the process. We highly recommend Sarah in any design concept within your business!”

    ClearWater Tanks Team | Manildra NSW

  • “The team at Light+Dark Creative Studio plays a critical role in the day to day business of our Club. Their ability to comprehend our needs and resolve communication challenges instills trust, and their expertise in helping us to develop a Brand and effective communication strategies is highly valued. Young team. Young brand. Young ideas. Fresh ideas. Highly recommended!”

    Barbara Muhlethaler - Passion for Pictures & Freccia Azzura Sports Club

  • "We've worked with Light and Dark for numerous years. They are a creative, fun, and committed team that has done amazing work for us, constituting a large part of the artwork and the graphic design for our business, and we've never been disappointed. They listen to their clients and work with them to achieve amazing results. Highly recommended!"

    Mauricio Ruiz Cantú - Juguette Wines | Mexico

  • “Sarah and Eddy are brilliant at designing and creating a concept. The branding they did for our business has now put us at the forefront of our industry. I would highly recommend using Light+Dark to bring your business/concept into the light!!! Thanks again!”

    Tim Charlton, Director - Grind & Seal | Melbourne VIC

  • “Sarah designed a range of promotional and trade show materials for an Australian aid project I was working on. They worked very well to brief, and were responsive with last-minute changes and requests. It was a pleasure to work with her, and to collaborate on a difficult project - she helped keep me sane!”

    Lisa Smyth, Comms Manager