Helping small businesses rebrand with strategic design, clear messaging, and a refreshed visual identity that attracts the right customers and supports long-term growth.
Through our proven brand strategy process—Discover, Dig, Direct, Detail, Design, and Deliver—we craft solutions that build trust, attract customers, and set you apart.
I help small and medium businesses transform their brand through creative design and practical strategy. Using a clear, step-by-step approach — from discovering your goals to delivering the final product, I create designs that attract your ideal customers, build trust, and help your business stand out. Whether it’s brand strategy, visuals, or implementation, I work alongside you to bring your vision to life.
Services
Strategic branding and design services for small businesses and entrepreneurs that help you evolve your brand identity, stand out in competitive markets, and connect with your ideal audience through purposeful design, brand strategy, and visual storytelling.
Blog
Discover expert insights, practical tips, and creative inspiration on branding, visual identity, and design strategy to help you build a bold, authentic brand that grows with your business and stands out in today’s competitive market.
Case Studies
Explore our brand transformation case studies that highlight our visual identity design and creative direction—showcasing how we help businesses clarify their message, elevate their presence, and achieve measurable results through purposeful design.
Rae Kang - JD Real Estate | Box Hill
We are new real estate agency and have light+dark helped us design our business card and stationery set. We were very pleased with the results and impressed with their customer service by Sarah and her team. She's very helpful and pay attention to details. Well organised with different selection of suppliers and following up the production. Thank you very much, Sarah. Highly recommended.
Rebecca Halit, Director - Property Partners in Real Estate | Yarra Ranges