Our Signature Process

This isn’t guesswork or a one-size-fits-all approach. Our process is built to uncover what makes your brand powerful—and bring it to life with purpose.

Discover | Dig | Direct | Detail | Design | Deliver

Discover

Dig

Direct

We start by immersing ourselves in your business, market, and audience to uncover opportunities, challenges, and insights that will shape the strategy.

Build an in-depth insight into an understanding of the current situation.

We craft the foundation of your brand, defining its essence, values, and identity to ensure clarity and cohesion. Ideas and hypotheses are tested to ensure alignment with your goals and audience needs, refining the direction for your brand.

Detail

Design

Deliver

The brand message comes to life as we articulate your story, tone of voice, and key messages that resonate with your audience.

Your brand’s visual identity is designed, including logos, colour palettes, typography, and supporting elements that bring your brand to life.

Your brand’s visual identity is designed, including logos, colour palettes, typography, and supporting elements that bring your brand to life. Finally, your brand is launched and implemented across all touchpoints, ensuring consistency and impact as it connects with your audience.

Your Re-Brand Journey

Flow Chart Here

Overview of Process: Booking a Discovery Call (Explain the Ds + Discuss Budget), Proposal Stage, etc.

Our Primary Service Packages

SPARK

Too much time is wasted fumbling around wondering why everyone else seems to have such a great brand whilst telling yourself you’ll get to yours… soon. But finding the time and focus is near impossible. Where do you start anyway? The Brand Spark Service is just the kickstarter you need. It’s a short, sharp deep-dive to quickly set you on the straight and narrow—and let’s not forget expansive and exciting path—to brand clarity, action, and growth.

  • If you’ve been in business for 2+ years and your brand is no longer pulling its weight, this is for you. You might need a change because of a new business direction, evolving priorities, or shifts in the market.

  • Complete the Brand Spark Questionnaire

    Discovery Session

    Regroup Session

    • Brand Kickstarter Questionnaire

    • Executive Summary-Style Report

    • Deep-Dive Discovery Session

IGNITE

Get absolutely clear on your value and what makes you unique, so you can share it with total confidence and clarity. The IGNITE Framework is the essential strategic plan for your brand. It should be the foundation of any brand launch or rebrand, so you can wear your value on the outside, and be consistent, connected, and captivating to your audience.

  • Whether you’re rebranding and want to get crystal clear on the new opportunity and direction for your brand or you’re starting out and want to invest in the foundations of an exceptional and cleverly crafted brand, we will set your course for brand clarity.

  • We go deep with strategic research & review, client interviews, stakeholder inputs, & desk research, to understand the market context & key audience drivers.

    • Project Plan & Timeline

    • Three Rebranding Sessions:

      • Deep-Dive Discovery Session

      • The Brand IGNITE Workshop

      • The IGNITE Brand Presentation

    • The L+D Brand Strategy

LUMINATE

I know I don’t need to tell you about the importance of your brand. And yes, a nice-looking brand does great things. But we’re going to create a distinctive brand, with a captivating message and a clear, undeniable appeal to your clients’ deepest desires (their ego, self-image, call it what you will) that will knock everyone else’s entrepreneurial socks off.

  • Perfect if you’re a service-based business ready to bring strategic and visual polish to your brand with a brand strategy and robust, thought-led visual foundation to amplify it.

  • We build strategy-led brand identities that are clear, cohesive, and made to last. From naming and messaging to logo design and brand guidelines, we cover every step—crafting your voice, visuals, and a brand playbook to help you show up confidently and consistently.

    • Naming

    • Logo Creation

    • Narrative Strategy and Messaging

    • Brand Playbook

Secondary Service: Design

Interested in having us design different elements for your business?

Contact us for a Quote:

Resources

  • Brand Strategy Explained for Small Business

    A simple, no-fluff guide to understanding brand strategy—and how to use it to grow with purpose. Whether you're starting fresh or evolving your brand, this free resource breaks it down in a way that actually makes sense.

  • DIY Strategy Resource

    Your go-to guide for building a clear, confident brand strategy—without the overwhelm. Packed with practical tips to help you move forward with intention (and less second-guessing).

  • DIY Brand Audit - $49.99

    A self-guided brand check-up to help you spot what’s working, what’s not, and where to improve. Get clarity, uncover quick wins, and feel more confident about your next move.